Introduction
Sport Walk is a Mediapack Ltd brand and, as such, all matters pertaining to privacy and data for Sport Walk are covered by Mediapack Ltd’s own privacy policy.
At Mediapack we take the wellbeing of those who appear in our productions very seriously, as we do the processing of our customers’ information.
This privacy notice tells you what to expect us to do with your personal information:
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- How to complain
Contact details
Email us at info@mediapackuk.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Payment details, where applicable (including card or bank information for transfers and direct debits)
- Photographs or video recordings
We collect or use the following information for the operation of customer accounts and guarantees:
- Names and contact details
- Addresses
- Payment details, where applicable (including card or bank information for transfers and direct debits)
- Purchase history
- Marketing preferences
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
- Recorded images, such as photos or videos
- Records of consent, where appropriate
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Address
- Account information
- Purchase or service history
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Freedom to photograph and film. There is no law preventing the capture of images in public places. Where we do not have direct consent from anyone who appears in any photographic or video material captured in a public place, we will ensure that their portrayed actions are accurately represented and do not, in any way, present a negative or embarrassing image. We will not capture images of children in any situation where there is not prior consent.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Freedom to photograph and film. There is no law preventing the capture of images in public places. Where we do not have direct consent from anyone who appears in any photographic or video material captured in a public place, we will ensure that their portrayed actions are accurately represented and do not, in any way, present a negative or embarrassing image. We will not capture images of children in any situation where there is not prior consent.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Where we get personal information from
- Directly from you
- Video footage or other recordings (if we capture your image in a public place or another situation where filming is permitted)
How long we keep information
Raw video footage acquired during the normal process of our business, whether obtained with consent or without consent in public places will be held indefinitely as stock footage, following the initial production.
The footage may be required also for use within projects that are reworked or updated at a later date. All raw footage is stored offline, while all published material is stored on online video platforms such as (but not limited to) Youtube, Vimeo, Facebook or Instagram.
Personal information such as names, addresses, payment details, account information, will be held and disposed of in accordance with the Mediapack Ltd Information Retention Schedule (below).
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Mediapack Ltd Information Retention Schedule
Information Type
Raw Footage including images of individuals, obtained in the course of business, by consent or without consent (as part of filming in public spaces)
Retention Period
Indefinite
Comment
The footage may be required for future use as part of re-worked projects for clients.
Information Type
Names, addresses, payment information
Retention Period
Indefinite where there are ongoing transactions or interactions. 3 years from the last active transaction once ceased.
Information Type
Business Records (contracts, agreements, licences, financial and tax records, expense accounts, insurance records)
Retention Period
6 years from the last financial year the documents relate to
Information Type
Sales and purchase records
Retention Period
6 years after last entry