SPORT WALK

Initial Pre-Launch Information

The Sport Walk Network™ gives walk leaders, fitness instructors or anyone who loves walking and wants to turn it into a business or side hustle, the ability to become a licensed Sport Walk Trainer™, teaching Sport Walk’s branded programs and techniques in person to local communities.

As a licensed Sport Walk Trainer™, you’ll be able to offer regular group Sport Walks, fitness workout walks, Sport Walking discovery days and much more. The licence gives you the right to use the Sport Walk™ brand name within your materials and to use our branded programs, such as Get Fit Walking™ in your portfolio, for as long as you remain subscribed to the Sport Walk Network™.

What can I teach or sell?
Trainers can teach Sport Walking to their community using our branded programs, which include our flagship fitness focussed program Get Fit Walking™ – which is an ‘evergreen’ program (has no end point – is a continual package), aimed at the fitness first audience and Get Sport Walking™ – which is a six to eight week introduction to Sport Walking, based on our online course of the same name. Other branded programs focusing on specific areas such as Sport Walking for mental health or Get Fit Walking™ sessions for new parents with buggies will also be available when they come on stream.

In addition, Trainers can hold Sport Walk ‘Walkshops’™ – which can either be taster days or specialist workshops for specific aspects of Sport Walking, like walking at night or ‘challenge shakedowns’ for final preparation prior to a challenge. Our ‘Walkshops’ can be used both to stimulate interest in the Trainer’s general sessions and to give people a focused walk to learn a specific technique or approach.

Trainers can also run regular Sport Walks™, which are simply guided walks with a Sport Walking approach and this can itself be a valuable part of their portfolio. It offers anyone the opportunity to have a great walking workout, in inspiring locations, with other Sport Walkers and the Trainer as their guide and mentor for the walk – giving them tips and guidance as they go. It also provides for follow on sessions after the completion of Get Sport Walking™, so that Trainers can retain clients once this fixed term program comes to an end.

On top of all these programs and sessions, Sport Walk Trainers™ can give their clients a discount code for purchasing Sport Walk™ online courses, to complement their own teaching. This enables their clients to integrate with the wider Sport Walking world and the materials they get support and enhance the knowledge they gain through Trainer led sessions.

Can I progress?
Once a Sport Walk Trainer™ has been licensed and operating for around six months, they will be able to take an additional course to become a Sport Walk Challenge Preparation Coach™. This gives them the ability to offer Challenge Preparation coaching plans, to help their clients train and prepare for a major challenge, which usually equates to around six months of dedicated provision with any one person or group.

There will also be opportunities in the future for Trainers and Coaches to expand their operation to take on additional trainers under their own operation or to move into additional areas (subject to availability). While this facility is not currently available, it is part of the Sport Walk Network™ plan and, once implemented, will give Trainers the potential to plot a course from day one to grow their business.

How will you support me?
We provide Trainers and Coaches with branded materials and digital content assets to use for local promotion, we list and provide links to all licensed Trainers on our website and connect with, follow and interact with Trainers’ social media channels, featuring them and sharing their posts with our own direct audience. We provide guidance on creating video and photographic content for social media, as well as graphics templates and a full ‘brand pack’ to use within the creation of your own materials.

What’s the process?
Trainers gain the ability to trade as a Licensed Sport Walk Trainer™ in three stages. First, there’s a simple exploratory selection process, to ensure the Sport Walk Network™ is the right choice for them. This is a video conversation that follows the Trainer’s initial enquiry.

Next, they undergo training, by purchasing the ‘Sport Walk Network Basic Training Course’, which gives them all the information needed to set up a Sport Walking business, to get the most out of the Sport Walk™ branded programs and to deliver a comprehensive and engaging Sport Walking offering to their community.

Upon successful completion of the course and assessment, Trainers can then sign up to the Sport Walk Network™, in order to be able to operate as a Licensed Sport Walk Trainer™. This is an ongoing monthly subscription that gives Trainers access to the Network’s branded Sport Walk program curricula, session templates, supporting materials, help and advice, use of specific photo and video assets and much more. Trainers can only operate or trade as a Sport Walk Trainer™ with an active Sport Walk Network™ subscription.

The Sport Walk Network™ subscription also provides for Trainers’ continued professional development (CPD), meaning that once they’ve completed the training course and then joined the Sport Walk Network, they don’t need to renew anything or take further examinations for as long as they remain a paid member, in good standing, of the Network.

What will it cost?
The Sport Walk Network™ is a licensing arrangement, not a franchise, meaning that Trainers will not have to invest significant sums in up front fees, in order to begin trading.

Exact prices are still being finalised but it is expected that the Sport Walk Network Training Course will cost around £250 + VAT (Sales Tax) and then the Sport Walk Network™ subscription itself will be in the region of £20 + VAT (Sales Tax) per month. All prices are in UK Sterling and may vary depending on the territory and exchange rates. Payment plans are expected to be available for the training course.

As soon as prices have been set, following research of other comparable sports licensing offerings, they will be fixed and published here.

When will it launch?
The Sport Walk Network is being launched in stages. A soft ‘test’ launch with a small number of Trainers will take place in the second half of 2026, so that we can work with them through their launch and early stage operation, helping them to get established and learning from their experience. If you’re interested in being a part of this initial cohort, get in touch using the form below.

These learnings will shape the final full roll out of the Network which is expected to take place in early 2027, with applications open to anyone from this point.

The Sport Walk Network™ will be available globally from day one of the full roll out, there will not be any staged regional launches, meaning that Trainers can start working with us from any location.

As the Network grows, we will add more programs, features and components to the branded resources that Trainers and Coaches can use to teach Sport Walking to their community, ensuring that they remain fresh, relevant and provide for the needs and aspirations of their clients.

How can I get involved?
If you are interested in becoming a Sport Walk Network Trainer™, either in the initial ‘test launch cohort or later as a part of the full launch, please leave your details below and we will contact you.

By pressing submit, you agree to Sport Walk’s owner Mediapack Ltd, collecting and storing your name, email address and other information contained in the form, in order to contact you with updates, news or information relating to the Sport Walk Network. The uses stated here will be the only uses of your data by Mediapack or Sport Walk.